1. Fierce industry competition and lack of high-end brands

A small hardware market, there are hundreds of furniture hardware enterprises. While industrial zones are concentrated, competition between firms is fierce, and customers run away with their neighbours if they are not careful. Although there are many small enterprises, the lack of high-end brands results in different product quality. In order to follow the Chinese people's psychology and not be eliminated by the market, domestic large household brands use foreign well-known brands more.

2. Lack of innovation awareness

In today's rapidly changing times, conformism is equal to being eliminated by the market. At present, domestic furniture hardware in a relatively lack of innovation, many hardware products are imitation of foreign brands. Less personalized products, failed to research and development according to the domestic situation, the industry sensitivity is not enough smell. Even some well-known domestic brands are the same. Although they have their own R&D team and R&D personnel, they have never made a creative breakthrough in furniture hardware. Instead, they are constantly chasing the pace of foreign countries.

3. Contradiction between supply and demand

With the continuous improvement of per capita income level, consumers' consumption concept is also changing. Their sensitivity to price has decreased compared with the past, but their quality and experience have increased significantly. The overall manufacturing level of domestic furniture hardware enterprises is low, and many enterprises still ignore the needs of consumers in the price war. Hardware products with strong commonness are increasingly unable to meet the individual needs of consumers.

4. The definition of standardization is not clear

No standardized definition means that middlemen can not be unified according to the standard to judge the quality of the product, give the appropriate price. Let some bad manufacturers often cut corners in the manufacturing process, and then develop for consumers can not use the appropriate price to buy the corresponding quality of products, good products for a variety of reasons can not be known.

5, green environmental protection

"Green" "environmental protection" has become the most concerned problem of modern people, furniture hardware industry is no exception. It is known that hardware refining hurts the environment and human body in the traditional manufacturing industry. It has run counter to the policy and ecological idea of our country. Environmental protection is imperative. In fact, the production of green standards can not only protect the ecology, but also increase the service life of products, so that enterprises get sound development. Environmental protection is an important way for domestic furniture hardware enterprises to keep up with foreign well-known brands.